Experience

Nothing can Substitute my Experience!

Knowledge is Key to Success, but with experience, and bring “in the trenches” in the private sector and corporate world, I have been able to apply my learned skills to a successful career path.

Fujifilm, Miami, FL

Digital Marketing Coordinator – LATAM (September 2021 to Present )

Miami, FL  September 2021 to Present

Creative lead, manager and coordinator of all marketing activities and events to 16 Latin American Territories.

  • Execute and manage 360 marketing campaigns to increase revenue and deliver awareness amongst new clients.
  • Lead the marketing strategies with Sales Campaigns for both end users and distributors.
  • Responsible for effective brand management and development.
  • Manage and design print, digital videos, partnerships to drive growth and brand recognition.
  • Create and manage corporate communications, digital campaigns, A/B Testing, and websites to achieve best highest ROI across various platforms.
  • Design and implement marketing strategies using local branding & marketing using print, social media, digital signage, and video production
  • Coordinate marketing events such as congresses, webinars, online conferences.
  • Streamlined processes by creating SOP’s and campaign management.
  • Lead, launched, created, designed, and Manage websites, CMS, Sales Platforms and Databases.
  • Conduct Monthly evaluations and audits to establish KPIs to drive go-to-market strategies while analyzing organic growth or paid growth

Theodore Weiss & Company, Miami, FL

Creative Marketing & Print Director (March 2020 to September 2021)

Serve as the Creative Director in charge of successfully managing all marketing campaigns and execute print programs. Proactively implementing SOPs to work with various team members to establish cost effective strategies for marketing campaigns.  

  • Implement local branding & marketing using print, social media, digital signage and video production.
  • Increased sales and client relationships from April to June over 125% above projected target for clients.
  • Created, managed, and developed marketing plans for the company and clients to increase revenue and deliver awareness amongst new clients.
  • Achieved more than 70% growth with various clients using social media
  • Design and create print, digital and videos for clients to increase revenue.
  • Collaborate with companies & agencies to increase efficiency and achieve growth using various creative campaigns.
  • Negotiate competitive bids and contracts for clients and partners to solidify long term goals.
  • Work consistently with business owners and C-level members to manage budgets for marketing collateral, mailing and promotional products to deliver the best outcome of each campaign.
  • Streamlined an efficient printing process for internal production and cost efficiency standards for outsourcing.

Sharp Electronics, Miami Lakes, FL

Product Marketing Specialist (PRINT PRODUCTION) | Senior Account Executive (2018 to March 2020)

Develop marketing and communication materials to effectively promote products, successfully manage and execute print programs. Deliver growth strategies and collateral development through effective account management, guide team in sales process to increase closed opportunities. Provide executive-level leadership for the print production line of products for various Florida Branches.

  • Oversee the development and execution of product line for sales, representatives and agent’s marketing
  • Evaluate marketing efforts across the brand as needed to drive best in class execution and leverage efficiencies
  • Design and deliver innovative marketing strategies and campaigns, utilizing graphic design skills and SEO principles, improving brand awareness and profitability.
  • Launch digital marketing programs with industry solutions to increase productivity and revenue growth.
  • Response to RFP’s and Bids
  • Develop Digital Signage and marketing strategies for client growth
  • Optimize sales and customer relationship skills presenting Sharp products for advanced business solutions.
  • Coordinated local branding and marketing events

Xerox, South Florida/Webster, NY

Graphic Communications Solutions Executive ( January 2017 to July 2018)

Manage and create a strategic marketing plan for the South Florida Market. Managed key customer accounts providing proposals, presentations on high-end print production, sold over $550K to single account. Strong project management skills able to manage multiple projects with various priority levels simultaneously.

  • Expanded profit margins by aligning customers with Workflow Solutions incorporating effective negotiation and communication skills.
  • Identified key business concerns, implemented advanced solutions and initiatives, improving business processes, and customer satisfaction.
  • Drove B2B territory sales utilizing innovative marketing techniques, one of top sales representatives in first year.
  • Assisted in Coordinating events & trade shows for customer development.

Nation Media Graphics Partners | Big House Multimedia, Miami, FL
Business Development / Owner ( April 2007 to December 2016)

Owner and operations manager with a niche in events, developing sales and marketing strategies, establishing national and international accounts. Creative adviser and administrator of all multi-media print production including online advertising, email marketing, brand marketing, video production and signage. Conducted contract negotiations, data and market analysis, developed budgets, ensured exceptional customer service.

  • Directed all created brand marketing, print collateral, digital advertising, POP and signage for clients.
  • Created events concepts and marketing for clients from idea to fruition.
  • Launched nationwide marketing strategies for B2B & B2C targets increasing sales by 18% over two-year period.
  • Implemented new Customer Management system and workflow process increasing productivity.
  • Drove email & Social Media campaigns increasing customer engagement, focusing on organic growth & profitability.
  • Became a trusted adviser for promotional events & trade shows to increase visibility while maintaining within budget
  • Streamlined digital print production with Fiery Work Command, while maximizing efficiency and productivity.
  • Created budgets, managed P & L and coordinated vendors to produce final print products to maximize profitability
  • Administered all print production and quality control efficiently while working under tight deadlines.

Additional Experience
Sales and Marketing, Consultant, Caribbean 2015 to 2017 – Shark Finishing Machinery, Doral FL

Established new client relationships with dealers and print shops. Conducted customer demonstrations and training.
Developed strategic marketing campaigns and digital advertising for trade shows. Coordinated over eight trade shows implementing effective promotional materials and marketing strategies, increasing customer awareness and attendance.

Manager/Appraiser/Claims Adjuster – All Appraisal Services, 2001 to 2007

YES, I HAVE TAKEN RISKS AND GAINED REAL LIFE SKILLS